Brand Activism is about directing how other people think and feel about your company’s product or service in a particular direction. That direction is the social cause you are essentially trying to influence.
What you will learn:
Understand what is Brand Activism?
How to identify a Brand’s message?
The benefits of Brand Activism.
Beginning to think like a Brand Activist?
Whether that’s an animal rights cause, gender equality or children’s education when people interact with your brand you are simultaneously making them aware of the cause you support, and affecting them emotionally and mentally with your message.
And if they can relate with your message, they are most likely going to also make a purchase. The more products or services purchased, the more you can grow as a business and boost your impact.
For a moment think about one your favourite brands: a food item, a clothing company or a charity you admire, based on what they stand for.
What first comes to mind when you think about that brand?
How would you describe that brand to someone else?
Notice how the emotions you are experiencing when thinking about the brand, are the exact ones it wanted you to have and are generated by their effective marketing strategy.
When you create a strong brand with a powerful purpose you enjoy many benefits that include but are not limited to more sales.
You stand out from the crowd and gain a tremendous competitive advantage over others in a similar space to you.
Attract support, investment opportunities, and like-minded experts.
You make your expertise and talent highly desirable.
You strengthen your position and ability to influence dynamic change.
Start thinking about how you could position your brand as a leader.
Think of 5 words that you would like your brand to be associated with.
What is your brands essence? Why do you do what you do? It’s core beliefs, values, vision and mission?
How do you plan to deliver this promise or these values to your customers?
