Storytelling for health, wellness, and brands doing good in the world.
Are you a purpose-driven business changing lives through wellness, sustainability, or social impact? You’ve built something incredible - but you need the right words to reach the hearts (and inboxes, search bars, and screens) of the people you serve.
That’s where I come in.
What I Do
I write content that connects - educational, empathetic, SEO-smart writing that builds trust and turns readers into loyal customers. My specialty?
Health, wellness, and mission-led businesses that want to make the world a better place, all rooted in journalistic genres.
Whether you're growing your email list, launching a new product, or building out a blog strategy, I help you tell your story in a way that informs, inspires, and drives action.
Services I Offer
Awareness Stage – The “I didn’t know this was a thing” moment
Here, your reader is just becoming aware of a problem, tension, or curiosity they may not have even named yet. Build curiosity, name the unspoken pain, and build resonance.
Journalistic Genres:
Explainer / Educations Journalism
Narrative Journalism / Personal Essays
Investigative Journalism
Op-Ed
Consideration Stage – “I know I have a problem... but what are my options?”
This is when readers are actively seeking clarity and possible frameworks or solutions. Build trust through credibility and context. Offering frameworks, stories, and insights that show paths forward.
Journalistic Genres:
Solutions Journalism
Client Profiles/ Interviews
Comparative Reporting / Explainer Features
Data-Driven Features / Trend Pieces
Decision Stage – “I’m ready to take action. What now?”
This is where readers are looking for guidance and concrete steps - with conviction. Offer invitation, empowerment, and clarity. These pieces nudge the reader into transformation, course enrollment, purchasing, or deep engagement.
Journalistic Genres:
Service Journalism / How-To Features
Q&A / Ask-Me-Anything Columns
Success Stories / Transformational Journeys
Personal Calls to Action
Who I Work With
Wellness brands (think nutrition, fitness, functional medicine)
Eco-conscious companies
Social impact orgs & ethical entrepreneurs
Therapists, coaches, and holistic healers
Anyone whose mission is to help others thrive—body, mind, planet, or spirit
If your values include integrity, inclusion, and intention, we’re probably a great fit.
How I Work with You
My content writing process is intuitive, strategic, and collaborative. Here's how we make magic:
Step 1: Discovery
I’ll send you a detailed brief to uncover your brand personality, target audience, content goals, and values. This helps me write with your voice and vision in mind. I will also ask you name five books that are aligned with your brand and interconnect who you are to your brand purpose. By exploring customer reviews and comments we can begin to speak your clients language.
Step 2: Content Proposal
You’ll receive a clear outline of my proposed blog topics and structure options. You'll have space to give feedback and suggestions before we move forward. As a starting point I suggest the pillar & cluster method (4 posts). Each blog interlinks with the main pillar and uses variations of the same keywords to build authority.
Step 3: Agreement & Payment
We’ll finalize a contract and payment terms. For one blog post, payment is due within 15 days after completion. For multi-blog packages, I require a 50% deposit upfront.
Step 4: Drafts & Revisions
I’ll send a draft halfway through to make sure we’re aligned. You get two free rounds of revisions to perfect your post.
Step 5: Final Delivery & Payment
Once you're thrilled with your content, I’ll send your invoice. I offer flexible payment terms with late fees only for overdue invoices.
SEO Blog Writing Packages (AUD)
One Blog Post (Up to 2,500 words): $500
Perfect if you're testing the waters or need a one-off deep dive.
Monthly Blog Package: 4 Blog Posts
$1,700 (15% off – Normally $2,000)
Keep your content fresh and SEO-friendly with a weekly post.
Growth Blog Package: 8 Blog Posts
$3,000 (25% off – Normally $4,000)
Ideal for launches, relaunches, or scaling visibility fast.
Profile Pieces / Case Studies (800–1,000 words): $300
Tell your client success stories or founder story in a way that sells without sounding salesy.
Let’s Write Content That Feels Like You and Works Like Magic
If you’re ready to share your voice, grow your traffic, and build real connection through SEO blog content, I’d love to help.
Email me at elli.jacobs@yahoo.com to get started.